March 27, 2023, Detroit, Michigan — Judy (formerly AaDya Security) has been recognized by CRN®, a brand of The Channel Company, in its 2023 Partner Program Guide. This annual guide offers essential information to members of the IT channel ecosystem as they explore technology manufacturers’ partner programs to find the vendors that will best support their business needs.
For solution providers such as managed service providers (MSPs), value-added resellers (VARs), systems integrators, and strategic service providers, a critical factor when assessing which IT manufacturers, service providers, and distributors to team with in building world-class technology solutions is the breadth and depth of the partner programs those companies offer. Strong elements such as financial incentives, sales and marketing assistance, training and certification, technical support and more can set a vendor apart and play a key role in boosting partners long-term growth.
In the 2023 Partner Program Guide, vendors were evaluated based on program requirements and offerings such as partner training and education, pre- and post-sales support, marketing programs and resources, technical support, and communication.
Judy was recognized for their flexible and personalized approach to partnership that is aligned with the needs of service providers, consultants and advisors serving small and midsize businesses. They offer three levels of participation including referral, billing and volume. Each provides generous rewards with no minimum requirements, along with free product training and support from Judy’s channel marketing and sales team.
“Judy’s Channel Partner program was purposefully built to reflect our company’s mission of providing accessible, affordable cybersecurity solutions for small and midsize businesses,” said Ryan Lipschitz, Judy Senior Director, Channel. “By removing many of the traditional barriers to entry for small and midsize MSPs and MSSPs, such as rigorous training and costly minimum requirements, we’ve developed a program that is as accessible as our platform. It’s an incredible opportunity for providers looking to quickly build or expand their security practice in a very manageable way, while adding a steady stream of income,” explained Lipschitz. “We are absolutely thrilled to be recognized by CRN and with the opportunity it brings to get our program in front of the channel partner ecosystem.”
“In today’s world, the need for innovation is greater than ever,” said Blaine Raddon, CEO of The Channel Company. “Solution providers seek vendors that can keep pace with their developing business and evolving client needs. CRN’s 2023 Partner Program Guide delivers deep insight into the strengths of each program, spotlighting the vendors dedicated to supporting their partner community and pushing positive change throughout the IT channel.”
The 2023 Partner Program Guide will be featured in the April 2023 issue of CRN and online at www.CRN.com/PPG.
About Judy (formerly AaDya Security)
Headquartered in Detroit, Michigan, Judy provides smart, simple, effective and affordable cybersecurity software solutions for small and midsize businesses. Judy, our all-in-one cybersecurity platform leverages AI and machine learning to deliver next-generation, 24/7 protection and support for companies who lack the time, expertise and capital to successfully implement these solutions on their own. For more information please visit our website, AaDyasecurity.com
About The Channel Company
The Channel Company enables breakthrough IT channel performance with our dominant media, engaging events, expert consulting and education, and innovative marketing services and platforms. As the channel catalyst, we connect and empower technology suppliers, solution providers and end users. Backed by nearly 40 years of unequaled channel experience, we draw from our deep knowledge to envision innovative new solutions for ever-evolving challenges in the technology marketplace. www.thechannelcompany.com
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The Channel Company Contact:
Natalie Lewis
The Channel Company
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